NEWS
PRESS
Aiming to become widespread throughout Turkey, Rafinera Cloud Kitchen serves with a central kitchen, 4 satellite kitchens and 25 brands.
Didem Altınbaşak Tulgan, CEO / Rafinera Cloud Kitchen: "Our short-term goal is to increase the expansion in Istanbul, increase our number of brands to 50 and implement our franchise system."
Domestic cloud kitchen company Rafinera Cloud Kitchen received an investment of 550 thousand dollars. The valuation of Rafinera Cloud Kitchen exceeded TL 400 million in this round, which was realized with the participation of all its existing investors.
Under the RCK umbrella, we have 25 different brands that can serve different demographic target audiences...
The market, which is currently estimated to be 63 billion dollars in size, is expected to grow 6 times in 2030
Stating that their primary goal is rapid growth with new brands and new kitchens, Rafinera Cloud Kitchen CEO Didem Altınbaşak Tulgan said, “The launch of each brand is a long and detailed process for us. We have a serious R&D and planning team behind
Rafinera is one of the representatives in Turkey of this trend that gained momentum in the pandemic. İts founder says that with this application, eating out will be 30% more affordable
RCK increased the number of active brands to 25 with 9 new brands. Among its new brands, there are many different flavors from doner to pizza, from street food to salads
Rafinera Cloud Kitchen (RCK), the leading cloud kitchen company, continues to grow with new brands. Tosyalı Pilavcı, Köfteci Basri and Cennet Hanım Mantı Evi brands have just joined the family
The pioneer company of the Cloud Kitchen concept, Rafinera Cloud Kitchen, brings the Mexican atmosphere to your home with its popular Taco Baila brand
The organization that created Rafinera Cloud Kitchen to respond to the changing needs during the pandemic period, serves with 16 brands. We talked to fonder Didem Altınbaşak Tulgan about the birth of the company and its future plans.
The prepared meals in the center are delivered to the consumers by making the final touches in the satellite kitchens. These shared kitchens can serve all RCK brands at the same time.
Backed by a 15-year expertise in daily meal plan service, one-year-old RCK is targeting global expansion with the usd 5M funding it expects from the series A investment tour to start by 2023, says Didem.
Tulgan also says that they plan to give a franchise for these new concepts next year. We aim to receive an investment of 5 million dollars in the series A investment round next year. We have a turnover target of 10 million dollars before this investment.
RCK (Rafinera Cloud Kitchen) is working on cloud kitchen both on the creation of new brands and on the R&Dec side. Rafinera is the first diet takeaway service company in Turkey and the second in Europe. Didem Altınbaşak Tulgan, who founded Rafinera Cloud Kitchen with more than 15 years of experience in this sector, holds 16 registered brands that appeal to different target audiences.
Rafinera is a nutrition plan service that has been going on as a dark kitchen for 15 years. Rafinera, which dominates 70% of the Turkish market in the nutrition plan service sector, is a service that delivers calorie-Sundays fresh food and freshly squeezed fruit and vegetable juices (Juice) to the door of its members every morning.
Rafinera has received an investment from Credia Ventures with its new formation Rafinera Cloud Kitchen (RCK). The amount of the investment was not disclosed, but it was stated that the post-investment valuation of Rafinera Cloud Kitchen is approaching 200 million TL.
Noting that they have invested in the food-tech concept that combines technology and food, Tulgan said, “Our goal is to reach more than 200 virtual restaurants with our 24 brands by the end of the year and Decommission our own sales platform. After completing our Istanbul penetration, we plan to expand abroad,” he said.
The example of RCK is important in terms of digitalization because it creates a reflection of cloud and Internet of things (IoT) technologies in a different and tasteful area. Controlling taste and quality with a centrally controlled production system is an important example of process management on the product side.
RCK reaches to its consumers through the virtual restaurants it has created in these satellite kitchens. Virtual restaurants do not have seating areas, tables and waiters. There is a shared kitchen where only the food ise prepared and packages.
Thanks to the fact that satellite kitchens serve many RCK brands at the same time and that couriers are used jointly, expenses are divided and cost advantage is provided. This provides the opportunity to deliver hight quality food at more affordable prices.
Didem Altınbaşak Tulgan, CEO of Rafinera Cloud Kitchen, said, "Thanks to this new system, we are able to centrally control many parameters that will affect customer satisfaction and offer impeccable service quality. In addition to the cost advantage, we do not compromise on quality and taste. Our goal is to create brands that rank in the top three in the rankings in the regions where we sell," he said.
RCK, one of the first applications of the cloud kitchen system in Turkey, continues to grow with its registered 13 brands. The company aims to expand nationwide and strengthen its technological infrastructure with the investment it has received.
MEDIA
Didem Altınbaşak Tulgan, was the guest of "Let's talk about Business" program.
Didem Altınbaşak Tulgan, CEO of Rafinera Cloud Kitchen, was the guest of "the Future at Work" program.
Didem Altınbaşak Tulgan, CEO of Rafinera Cloud Kitchen, was the guest of Sputnik Turkey Radio.
BLOOMBERGHT WORLD OF ENTREPRENEURSHIP
BloombergHT
Didem Altınbaşak Tulgan, was the guest of "Let's talk about Business" program.
Didem Altınbaşak Tulgan, CEO of Rafinera Cloud Kitchen, was the guest of "the Future at Work" program.
Didem Altınbaşak Tulgan, CEO of Rafinera Cloud Kitchen, was the guest of Sputnik Turkey Radio.
BLOOMBERGHT WORLD OF ENTREPRENEURSHIP
BloombergHT
Aiming to become widespread throughout Turkey, Rafinera Cloud Kitchen serves with a central kitchen, 4 satellite kitchens and 25 brands.
Didem Altınbaşak Tulgan, CEO / Rafinera Cloud Kitchen: "Our short-term goal is to increase the expansion in Istanbul, increase our number of brands to 50 and implement our franchise system."
Domestic cloud kitchen company Rafinera Cloud Kitchen received an investment of 550 thousand dollars. The valuation of Rafinera Cloud Kitchen exceeded TL 400 million in this round, which was realized with the participation of all its existing investors.
Under the RCK umbrella, we have 25 different brands that can serve different demographic target audiences...
The market, which is currently estimated to be 63 billion dollars in size, is expected to grow 6 times in 2030
Stating that their primary goal is rapid growth with new brands and new kitchens, Rafinera Cloud Kitchen CEO Didem Altınbaşak Tulgan said, “The launch of each brand is a long and detailed process for us. We have a serious R&D and planning team behind
Rafinera is one of the representatives in Turkey of this trend that gained momentum in the pandemic. İts founder says that with this application, eating out will be 30% more affordable
RCK increased the number of active brands to 25 with 9 new brands. Among its new brands, there are many different flavors from doner to pizza, from street food to salads
Rafinera Cloud Kitchen (RCK), the leading cloud kitchen company, continues to grow with new brands. Tosyalı Pilavcı, Köfteci Basri and Cennet Hanım Mantı Evi brands have just joined the family
The pioneer company of the Cloud Kitchen concept, Rafinera Cloud Kitchen, brings the Mexican atmosphere to your home with its popular Taco Baila brand
The organization that created Rafinera Cloud Kitchen to respond to the changing needs during the pandemic period, serves with 16 brands. We talked to fonder Didem Altınbaşak Tulgan about the birth of the company and its future plans.
The prepared meals in the center are delivered to the consumers by making the final touches in the satellite kitchens. These shared kitchens can serve all RCK brands at the same time.
Backed by a 15-year expertise in daily meal plan service, one-year-old RCK is targeting global expansion with the usd 5M funding it expects from the series A investment tour to start by 2023, says Didem.
Tulgan also says that they plan to give a franchise for these new concepts next year. We aim to receive an investment of 5 million dollars in the series A investment round next year. We have a turnover target of 10 million dollars before this investment.
RCK (Rafinera Cloud Kitchen) is working on cloud kitchen both on the creation of new brands and on the R&Dec side. Rafinera is the first diet takeaway service company in Turkey and the second in Europe. Didem Altınbaşak Tulgan, who founded Rafinera Cloud Kitchen with more than 15 years of experience in this sector, holds 16 registered brands that appeal to different target audiences.
Rafinera is a nutrition plan service that has been going on as a dark kitchen for 15 years. Rafinera, which dominates 70% of the Turkish market in the nutrition plan service sector, is a service that delivers calorie-Sundays fresh food and freshly squeezed fruit and vegetable juices (Juice) to the door of its members every morning.
Rafinera has received an investment from Credia Ventures with its new formation Rafinera Cloud Kitchen (RCK). The amount of the investment was not disclosed, but it was stated that the post-investment valuation of Rafinera Cloud Kitchen is approaching 200 million TL.
Noting that they have invested in the food-tech concept that combines technology and food, Tulgan said, “Our goal is to reach more than 200 virtual restaurants with our 24 brands by the end of the year and Decommission our own sales platform. After completing our Istanbul penetration, we plan to expand abroad,” he said.
The example of RCK is important in terms of digitalization because it creates a reflection of cloud and Internet of things (IoT) technologies in a different and tasteful area. Controlling taste and quality with a centrally controlled production system is an important example of process management on the product side.
RCK reaches to its consumers through the virtual restaurants it has created in these satellite kitchens. Virtual restaurants do not have seating areas, tables and waiters. There is a shared kitchen where only the food ise prepared and packages.
Thanks to the fact that satellite kitchens serve many RCK brands at the same time and that couriers are used jointly, expenses are divided and cost advantage is provided. This provides the opportunity to deliver hight quality food at more affordable prices.
Didem Altınbaşak Tulgan, CEO of Rafinera Cloud Kitchen, said, "Thanks to this new system, we are able to centrally control many parameters that will affect customer satisfaction and offer impeccable service quality. In addition to the cost advantage, we do not compromise on quality and taste. Our goal is to create brands that rank in the top three in the rankings in the regions where we sell," he said.
RCK, one of the first applications of the cloud kitchen system in Turkey, continues to grow with its registered 13 brands. The company aims to expand nationwide and strengthen its technological infrastructure with the investment it has received.